AI Innovations in PPH Software Bookie Accounts Cited for Need to Increase Pricing to $7 Per Active Customer

On January 9, 2025, PricePerPlayer.com announced its first price increase in over 12 years for new customers beginning February 10, 2025.  This price increase DOES NOT impact current customers or those who join prior to this date.

The popular PPH software provider included the use of AI tools as a reason for increasing the starting price per active player from $5 to $7.   We should note that price drops based on the number of players a bookmaker or agent has under them.

Lock Legacy Pricing in Now Prior to February 10, 2025

PricePerPlayer New Price Structure for New Customers Only

A transparent breakdown of the new customer pricing appears below.  This is for new customers only.  Current customers will continue to pay the prices they've been accustomed to.

• 0-99 active active players - $7 per player
• 100 to 199 active players - $6 per player
• 200 to 299 active players - $5 per player
• 300 to 499 active players - $4 per player
• 500 to 999 active players - $3 per player
• 1000 plus active players - $2 per player

How the Use of AI is Changing the PPH Bookmaking Software Landscape

Artificial Intelligence is leading the way in sports betting and it is essential that bookmakers and agents have access to these important AI tools.

From SportsBettingJournal:

At the center of AI-based sports betting are AI algorithms, sports data -- including game scores, statistics, and athlete health and sensor data -- and data analytics. AI algorithms can analyze massive amounts of sports data to make predictions and recommendations. They can also analyze historical data, player performance and contextual factors to predict and match outcomes. These AI-driven models can assist bettors with making informed decisions, potentially improving their chances of winning.

The speed and power of the latest generation of AI technology are also used to dynamically adjust betting odds based on real-time information. By continuously recalibrating odds, bookmakers can ensure they accurately reflect the current state of play. This real-time information can also be used in connection with AI-driven trading bots that execute bets automatically. These bots can capitalize on market fluctuations, identify arbitrage opportunities, and execute trades quickly, thereby enhancing efficiency and responsiveness in sports betting. 

The payment processing platform Skrill has long been immersed in the sports betting space.  They emphasize the personalized betting experience AI brings.

AI's ability to analyze individual user behavior allows for highly personalized experiences. By tracking user preferences, betting history, and engagement patterns, AI can offer tailored betting recommendations that align with each user's interests and strategies.

Personalized interfaces enhance a user’s experience by providing relevant information and suggestions. Real-time notifications keep them up to date on important events and opportunities, while customized promotions cater to individual preferences.

For instance, AI-driven platforms can suggest bets based on a user's historical success with certain types of wagers or specific sports. This level of personalization not only improves the user experience but also encourages more informed betting.

AI Predictive Models and Sports Betting Software 

Skrill also mentions the predictive analysis that must be integrated in today's PPH sports betting software.

AI's role in predictive analysis is one of the most transformative aspects of its integration into sports betting. AI systems collect and process extensive datasets, including player statistics, historical performance, weather conditions, and even social media sentiment. This comprehensive dataset allows AI to create more informed and nuanced predictions.

Machine learning models, such as neural networks and regression models, are employed to analyze this data. Neural networks, inspired by the human brain, excel in recognizing complex patterns and making predictions based on those patterns. Regression models, on the other hand, are used to identify relationships between variables and predict outcomes based on historical data.

For example, IBM's Watson, one of the better-known AI systems, has made headlines for its accurate sports predictions. By analyzing player performance, team dynamics, and external factors, Watson can provide insights that far surpass traditional methods. These AI-driven predictions not only enhance the betting experience but also increase bettors' chances of making successful wagers.

PricePerPlayer Innovations Leading to Price Increase

The price increase comes as PricePerPlayer.com has added a wealth of new features over the years.  Remember, current active customers are NOT impacted and you can still lock in the current pricing structure by opening an account prior to February 10, 2025.

These new features include:

• More comprehensive sprotsbook management reports
• Advancements in Player Publishing Tools
• Improving Player Risk Management tools through automation
• Improved encryption technology
• Cloud technology
• Upgrades in odds management software that includes changing odds for specific game, players or group of players
• Increased customization of sportsbook sites and templates for customers
• Upgrades in the live in-play wagering platform
• Bot detection to ensure fair play between bookies and their players
• The use of AI technology to automate and improve sportsbook management.

Official PricePerPlayer Press Release

New Pricing for the PricePerPlayer.com Pay Per Head Service Effective February 10, 2025

Today, we are announcing the first price increase for the PricePerPlayer.com Pay Per Head Service in more than 12 years. Since our last pricing update, we have added several new features and improvements to our sportsbook management and PPH software. In turn, this led PricePerPlayer.com to become one the most trusted name in the Pay Per Head Industry.

To continue such quality service and increase our current level of care, technological advancements, and features, we are raising our base price from $5 per player to $7 per player. The price per player increase will take place on February 10, 2025.
Our decision to increase our prices was done after carefully listening to bookies and researching their concerns. By increasing our prices, our customers will be able to continue and expect more great things from our services such as:

• More comprehensive sportsbook management reports
• Advancements in Player Profiling Tools
• Improving our Player Risk Management tools with automation
• An increase in data security with better encryption technology
• Cloud technology to ensure there is no player downtime
• Improvement in the odds management software that includes changing odds for specific game, players or group of players.
• More sportsbook website options and templates for players
• Increasing the number of live betting options for bettors
• Bot detectors to ensure fair play between bookies and their players
• The use of AI technology to automate and improve sportsbook management

The price increase will not affect current *active customer or customers that open a PricePerPlayer.com sportsbook pay per head account before February 10, 2025. Customers must keep their Pay Per Head account in good standing to continue qualifying for the legacy pricing.
Sportsbook Pay Per Head Pricing Chart Effective on February 10, 2025

The price increase will not affect bookies that have 1,000 or more active players per week.

Legacy Pricing for PricePerPlayer.com Pay Per Head Service

Customers that have opened and kept their PricePerPlayer.com Bookie Pay per Head account active before February 10, 2025 will continue to pay $5 per player as per the original pricing chart below:

• Take Advantage of the Legacy Pay Per Head Prices by Signing Up Today
• Notes:
• *An active customer is a customer that has active players and are up-to-date on their payment
• All prices are per active player per week
• An active player is a person that has made at least 1 bet in a week